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Human Insights Researcher

Scientific Leader & Advisor


Sarah Yu, PhD

I am a scientific advisor and client relationship leader in consumer insights and market research with 14 years academic and industry experience. I lead Fortune 500 marketing and insights teams to make scientifically engaging advertising and innovations that overdeliver on ROI and excel at consumer engagement. I have strong command of qual and quant research methods, and lean on my differentiated expertise in brain and behavioral science research to uncover useful, precise, and unbiased human insights.


As a neuroscientist who successfully grew my career in industry, I also use my expertise to consult on direct human and social issues. I help PhDs and STEM professionals unlock the skills, resources, and confidence needed to transition successfully from academia to industry. I also run workshops and advise D&I and women’s organizations, applying brain science principles in practical, simple ways to diminish the non-conscious biases that women and under-represented talent face on their career paths.



Ph.D. in Cognition & Neuroscience The University of Texas at Dallas

M.S. in Neurobiology and Behavior

University of California, Irvine 

B.A. in Neuroscience

Vanderbilt University. 

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