YU Brain & Behavioral Insights
I’m a behavior and consumer insights researcher.
Let’s find the answers to human behavior together.
Dr. Sarah Yu leverages brain and behavioral sciences to help clients
Uncover scientific insights for their audiences
Build brands that customers love
Advance social missions that positively impact human behaviors
Consumer neuroscience insights on what consumers can’t or won’t say
Consulting and workshops using behavioral and brain sciences to drive positive social outcomes
Pro-bono mentorship for women in academia making the career transition to industry
WHAT PEOPLE SAY
Sarah is amazing and always provides the most thoughtful point-of-view, based on a combination of brain expertise, research, and insight into our creative/communication objectives. I always feel more informed and poised to make better business decisions and optimizations once she has discussed her thinking with us. She goes above and beyond, not just providing the learning but also Neuro principles that are coming into play as well as thought starters for us to consider to strengthen our work. Although she’s a skilled Neuroscientist, she breaks down the concepts and learning for us so everyone completely gets it. We appreciate her partnership so much!
VP of Marketing Insights North America