YU Brain & Behavioral Insights

I’m a behavior and consumer insights researcher.

Let’s find the answers to human behavior together.

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Dr. Sarah Yu leverages brain and behavioral sciences to help clients

 

 

Uncover scientific insights for their audiences

Build brands that customers love

Advance social missions that positively impact human behaviors 

 

My Services.

Corporate Consulting

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Social Enterprise 

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Individual Consulting

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Consumer neuroscience insights on what consumers can’t or won’t say

Consulting and workshops using behavioral and brain sciences to drive positive social outcomes

Pro-bono mentorship for women in academia making the career transition to industry

testimonials.

WHAT PEOPLE SAY

Sarah is amazing and always provides the most thoughtful point-of-view, based on a combination of brain expertise, research, and insight into our creative/communication objectives. I always feel more informed and poised to make better business decisions and optimizations once she has discussed her thinking with us. She goes above and beyond, not just providing the learning but also Neuro principles that are coming into play as well as thought starters for us to consider to strengthen our work. Although she’s a skilled Neuroscientist, she breaks down the concepts and learning for us so everyone completely gets it. We appreciate her partnership so much!

Jen Guzman

VP of Marketing Insights North America

Molson Coors

 

let's talk.

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